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Being the part of the course curriculum yet another study tour of 32 members was organized to Oxford, UK this month, 11th Nov to 17th November 2014. The basic objective of this tour was to gain thorough knowledge of international market, its operational fronts, studying a cross cultural difference and exchange the thought and strategic views based upon the live research project undertaken by the students their at oxford its self.

A qualitative research were conducted by the asianites in both the market i.e. Indian and UK, on analyzing consumer perspective in two different market and the presentation on the data gathered were prepared and delivered to dignitaries of Oxford, Business College. It was a proud moment for all the asianites to present their research work to esteemed faculty members there in Oxford and been appreciated and honored by them through credential distribution.
A study tour is always been mesmerizing one full of knowledge, an opportunity to grow yourself in a more confident manner through exchange programs and apart from this a it also gives an opportunity to experience a fun based excursion. It was the most energized tour for the students visited as they got an opportunity to explore Oxford city and the most happening London city during their one week trip to UK.

The complete 7 days trip right from its very first day was a spill over feeling, for all the members, first ever experience to visit UK. The experience of exploring place viz, Madame Tussaud, London Eye, Trafalgar Square, London Bridge, Sea Life Aquarium, Greenwich, Big Ben, Buckingham Palace, London Dungeon, and many others kept students on their toes full of fun, hilarity and merriment.