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One of the main factors setting apart digital marketing from other fields is the rate of change within the industry. Trends come and go very and technology advances seemingly overnight. The only thing you can count on as a digital marketer is that ways to reach customers and audiences will never stay static.

Luckily, a modern PGDM program prepares you for the rapid change you will come across in your digital marketing career. It also grants you the foundational tools and knowledge to lead a digital marketing team in any industry.

1. What Are the Typical Topics Covered in a PGDM Program?

A PGDM program is the way to learn business and marketing concepts from a holistic standpoint. You will learn about all the facets of running a business, which gives you a greater understanding of how digital marketing fits into the larger puzzle.

Topics covered in typical PGDM courses include:

• Marketing Management
• Strategic Management
• Financial Management
• Data Analysis
• Business Accounting
• Human Behaviour, Ethics & Human Resources

Most PGDM programs give you additional options for concentrations, where you will focus on a major aspect of business – like marketing.

2. What Skills Will You Build?

The skills you build in a PGDM program definitely will prepare you for a career in digital marketing management. A few major ones include:

• Leadership: Learn how to manage and lead a team of people and spearhead projects.
• Communication: Understand the effective ways to communicate with your team, your employers, and your clients.
• Problem-solving: One of the best skills you will learn, problem-solving includes creative thinking and analysis applied to business and marketing roadblocks that hinder growth.
• Strategizing: You will learn how to build strategies for business and effectively execute them.
• Management & multitasking: You will gain an understanding of how to juggle multiple balls in the air, including overseeing teams, projects, campaigns, and initiatives.

3. How Long Will It Take to Complete Your PGDM Program?

Depending on where and how you earn your degree, your PGDM program could take as little as 12-14 months to complete. But generally, on-campus programs will take longer – normally up to 2 years.

Opportunities to earn your PGDM online are more ubiquitous than ever. Besides, earning an online degree also comes with a lot more flexibility. Your classroom goes wherever you do, so you can pursue a PGDM course while also working at your current job.

Here, it would not be out-of-place to note that while there are several colleges that offer PGDM program in India, it is only when you pursue this PGDM course from one of the top B-school in India like Asian Business School (ABS), Noida that you can truly prepare yourself for the strongly emerging digital marketing landscape around the world.

This is because, Asian Business School is an innovative centre of academic excellence and one of the top B-Schools in India for PGDM, recognized and approved by AICTE Ministry of HRD, Govt. of India. Ranked 7th Amongst ‘Top B-Schools of Excellence’ by CSR-GHRDC, Asian Business School is a part of Delhi NCR-based largest centre for professional media, IT, law, fashion & hospitality education in Asia with world-class facilities, namely Asian Education Group (AEG). The programmes here are purposeful and professionally oriented. The core advantage of studying at ABS is to get an internationally recognized qualification, by the finest academic minds who impart holistic knowledge by deductive learning methodology. The support from the industry is immensely informed of internship and job placements.

Acknowledging the growing importance of ‘Digital Marketing’ as one of the most useful and essential skill for any management professional these days, ABS in collaboration with NIIT – the multinational training company which offers training & development programs to corporations, institutions & individuals in Digital Transformation & IT – is offering an Executive Certification in Digital Marketing program along with its regular flagship PGDM program that would enable the students to understand how digital marketing can help in the growth of a business.

Some of the programme learning outcomes of this Certification include getting a clear understanding of the fundamentals & importance of Digital Marketing; learning how to effectively manage social media, online advertising & marketing campaigns; understanding the  various methods of promoting business online; driving the new traffic to a website while improving online conversion rates; understanding how digital marketing can help grow a business, domestically and internationally; creating and developing effective and targeted email marketing campaigns that aligns with business goals; understanding the concept of Inbound Marketing Vs Outbound Marketing; measuring and analyzing the visitor traffic to a website to continuously develop and improve digital marketing; understanding the concept of Search Engine Optimization in detail; getting a clear understanding of YouTube Marketing, Affiliate Marketing, Google Analytics, Google AdWords and much more.

Thus, apart from enabling the students to learn how to analyze the online data and various other aspects related to it, this certification would open up a world of new career opportunities for the students!