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‘Digital Marketing’ – the type of marketing which is done online – has really taken off in current times. As a result, the job demand in the industry is growing right along with it.

As per the U.S. Bureau of Labor Statistics, jobs in advertising, promotion, and marketing management are all set to grow at a rate of 8% from 2018-2028 – faster than the average for full jobs.

Why this digital marketing boom?

This is because digital marketing is modern marketing. It is the way today to reach beyond a local audience to a global one, to connect with people where they search for information, socialize, and make purchases of all kinds.

Today, almost 4.54 billion people across the world are active internet users. Of them, 2.05 billion shop online, and they spend even more than they do in physical stores. By 2021, worldwide retail ecommerce sales are set to top $4.5 trillion.

If done right, digital marketing can effectively connect businesses with internet users, including other businesses.

As a digital marketer, one might create and lead marketing campaigns to capture their interest and attention. One might create content to nurture trust and build loyalty. One could spearhead native advertising campaigns on social media for budding brands.

But the best part is that, all of these possible methods to reach target audiences are just the tip of the iceberg! Here are a few more of it:

• Email Marketing
• Content Marketing (By way of blogs, articles, videos, and more)
• Search Engine Optimization (SEO)
• Paid Search (PPC)
• Social Media Marketing
• Native Advertising
• Affiliate Marketing

With so many people online and so many ways to reach them, the field is simply busting with opportunity, and people are jumping at the chance to get a piece of the online marketing pie.

The only problem is that:  In a hot job market, how can you stand out? And, what will give you a competitive edge in the digital marketing world?

The answer might be to get a PGDM qualification.

A modern Post Graduate Diploma in Management program or PGDM Program could verily be your ticket to that big promotion or dream job opportunity. In India, this would make sense only if an aspirant is able to undertake this PGDM course at one of the top B-school in India like Asian Business School (ABS) located in Delhi NCR’s Noida.

Asian Business School is an innovative centre of academic excellence and one of the top B-Schools in India for PGDM, recognized and approved by AICTE Ministry of HRD, Govt. of India. Ranked 7th Amongst ‘Top B-Schools of Excellence’ by CSR-GHRDC, Asian Business School is a part of Delhi NCR-based largest centre for professional media, IT, law, fashion & hospitality education in Asia with world-class facilities, namely Asian Education Group (AEG). The programmes here are purposeful and professionally oriented. The core advantage of studying at ABS is to get an internationally recognized qualification, by the finest academic minds who impart holistic knowledge by deductive learning methodology. The support from the industry is immensely informed of internship and job placements.

Acknowledging the growing importance of ‘Digital Marketing’ as one of the most useful and essential skill for any management professional these days, ABS in collaboration with NIIT – the multinational training company which offers training & development programs to corporations, institutions & individuals in Digital Transformation & IT – is offering an Executive Certification in Digital Marketing program along with its regular flagship PGDM program that would enable the students to understand how digital marketing can help in the growth of a business.

Some of the programme learning outcomes of this Certification include getting a clear understanding of the fundamentals & importance of Digital Marketing; learning how to effectively manage social media, online advertising & marketing campaigns; understanding the  various methods of promoting business online; driving the new traffic to a website while improving online conversion rates; understanding how digital marketing can help grow a business, domestically and internationally; creating and developing effective and targeted email marketing campaigns that aligns with business goals; understanding the concept of Inbound Marketing Vs Outbound Marketing; measuring and analyzing the visitor traffic to a website to continuously develop and improve digital marketing; understanding the concept of Search Engine Optimization in detail; getting a clear understanding of YouTube Marketing, Affiliate Marketing, Google Analytics, Google AdWords and much more.

Thus, apart from enabling the students to learn how to analyze the online data and various other aspects related to it, this certification would open up a world of new career opportunities for the students!