Research Activity @ ABS
From Obama’s success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we…
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September 2, 2015
Uncover the Latest Trends, Expert Analyses, and Inspirational Stories!
Digital Marketing
“As global competition intensifies, an organization’s performance and strategic positioning will become more dependent upon its ability to successfully exploit information technologies.” DOHERTY AND ELLISCHADWICK Digital marketing is an umbrella…
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September 2, 2015
Workshop on Marketing @ Asian Business School
<style="text-align:center;">If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade.…
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September 2, 2015
